For Catrice and Essence brand events and influencer activations, I worked for Uasabi Agency to cover all the on-site experiences designed to go beyond simple product showcases and translate them into strong, narrative-driven social content.

The role focused on live production and fast-turnaround editing, capturing key moments from events, roadshows, and curated influencer experiences, and transforming them into engaging visual stories aligned with each brand’s identity and communication strategy.