For Ande, a technical mountain apparel brand, the focus was on storytelling and product contextualization for the launch of two new trail running and ultra running shoe models.

The shooting involved Ande’s own athletes, who actively contributed to the research and development of the shoes, bringing authenticity and performance insight to the project. Set in the mountain landscapes of the Lecchese area, the visuals were designed to place the products in their natural environment, highlighting terrain, movement and real-world conditions.

The narrative emphasized the connection between athlete, product and local landscape, translating technical performance into a visual story rooted in mountain culture, endurance and outdoor exploration.