Together with Juventus, and through Sportwig, we built a long-term partnership that has been ongoing for over three years, centered on the development of the Juventus Digital Academy.

Sportwig provided both the learning platform and the educational content, enabling Juventus to deliver continuous, structured training on a global scale. As Creative Director and Producer, alongside Luca Granfors (Videomaker & Editor), we produced a comprehensive training & educational program available in six languages: Italian, English, French, Spanish, Polish, and Portuguese.

The program is used to train more than 4,000 coaches across 90 Juventus Academies in over 60 countries worldwide. The course includes 40 in-depth lessons, developed in collaboration with more than 20 Juventus professionals, including coaches, technical staff, specialists, doctors, psychologists, and experts working across all levels, from youth teams to the women’s first team.

All content was created for internal use, ensuring consistency, quality, and alignment with Juventus’ methodology. The visuals shared here are selected excerpts from the public trailer of the project.