For Adidas, in collaboration with ZooCom, the project focused on storytelling and full event coverage of the final chapter of a community-driven initiative aimed at revitalizing neighborhood basketball courts across Milan.

The event brought together the finals of a city-wide 3vs3 tournament, involving multiple categories and celebrating grassroots basketball culture. Set in an urban environment in Milano Darsena, the day blended competition, community and street culture, with NBA player Jamal Murray joining as a special guest.

The visual narrative captured the energy of the games, the atmosphere of the courts and the social impact of the project, translating a local sports initiative into a powerful story of inclusion, sport and urban regeneration.