For Saipem, in collaboration with Tokyo Studio, the focus was on visual storytelling and event coverage of the company’s participation in the Wizz Air Milano Marathon 2026.

The project documented Saipem’s initiative in support of LILT and Fondazione LHS, through which the company offered race bibs to its employees while contributing part of the initiative to charity.

The storytelling developed across two moments: an internal warm-up event at Saipem’s headquarters, created to present the project and distribute the official race kits, followed by full photographic coverage during the Milano Marathon itself.

The result is a dynamic visual narrative that combines sport, team spirit and social impact, highlighting the human side of the brand through authentic moments and shared experiences.